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4 Useful Tips To Manage Your Small Business Finances

A small business can fail for a variety of reasons, but money related issues are one of the main concerns. Even with a high-quality service or product, you will find it difficult to achieve success without a healthy cash flow to cover business expenses. Here are a few tips to help manage the finances:

Clear targets

A simple strategy is to set the clear financial goals for the future. This should relate to both the short-term and long-term. It can be difficult to know if a small business is reaching its targets and being successful if the financial goals aren’t determined at an early point of getting setup. In the process of setting the targets, it is useful to set a worst case and best case scenario. This will give a complete picture of how successful a business is and gives more time to take appropriate action if the desired income is not achieved.

Accountancy software

The ability to maintain the finances is made that much easier with the right accountancy software in place. This type of software has a wide range of features and can help with tracking your financial picture, running reports on key metrics, and staying in touch with day-to-day expenses. The more advanced software can help to prepare tax forms or similar financial records. Plus, the accountancy software can significantly speed up the ability to manage the accounts, which means more time is available to work on other areas of the business.

Issuing invoices

A small business is certain to benefit from a system that prepares and delivers invoices as soon as a service or product is delivered. Staying on top of issuing the invoices means payments are regularly received for the work done without any extended delays. It can help to use software to speed up the process and automatically issue the invoices. Also, it is essential to chase up on any late payments to make sure a regular cash flow is maintained.

Control spending

It helps to be ruthless with spending to avoid letting the finances get out of control. It is quite easy to spend more than intended on expensive equipment or taking on too many staff being you are really ready. The best course of action is to carefully manage the growth of the business and make sure it is reaching its targets before spending high sums on purchases or extra staff.


Lines of Credit Vs Loans – Small Business

Loans or Lines of Credit: What’s best for your business?

When you own a small business, finding the right type of financing is the key to growth. There are many options available today, but the two most common options are: business loans and business lines of credit.

Answer these questions before selecting the best way to finance your business:

  • What is the purpose of the loan?
  • How much money do you need?
  • When do you need the money?
  • How long will it take you to pay it back?
  • How long have you been in business?
  • What is your credit score?
  • What do your current finances (personal & business) look like?
  • If you need collateral, do you have any to put up for the loan?
  • Do you have a business plan?

You may want to gather some materials beforehand and make sure you have a strong business plan. Some of the items you may need to include are:

  • Executive Summary
  • Company Description
  • Industry Overview
  • Description of organization/business overview
  • Description of products and services
  • Funding Request
  • Projection of finance for next 3-5 years
  • Financial statements and assumptions
  • Credit history (business/business owner)
  • Resume of any investors or any other affiliations

You should understand the differences as well as any advantages/disadvantages of each and you should have a clear understanding of why you need to borrow money.

A Business Loan (BL) is where you borrow a substantial sum of money for specific business purposes. The sum is paid to you all at once and you are required to return it within a specific amount of time.

A SBA Guarantee is where banks and other lending institutions offer many Small Business Administration (SBA) loan programs to assist small businesses. The SBA does not make loans, it does guarantee loans made to small businesses by private and other institutions.

A Line of Credit (LOC) is like your personal line of credit, such as credit cards. This allows you to withdrawal funds up to a predetermined amount and pay monthly payments and pay interest charges on the outstanding balance.

Let’s look at the differences, advantages, and disadvantages of each:

1. Timing: When you apply for a loan or a line of credit, you need to know when you are going to use it. A loan is something you get when you need it, and for specific purposes. In contrast, a line of credit is usually set up before you need it and can serve multiple purposes.

2. Monthly Payments: With a loan, your monthly payments begin immediately and don’t change from month to month, whether you are using all the money or not. With a line of credit, your payments only reflect the amount of money you’ve borrowed and you only make payments on the amount you borrowed.

3. Renewals: Business loans do not renew at the end of the terms, you must reapply. While a loan of credit is revolving, you can use it multiple times.

4. Long-term vs Short-term: Loans are usually paid off in 2 to 6 years. Lines of credit can solve short- term problems.

5. Interest Rates: With a business loan, you are likely to have higher interest rates that are fixed, whereas a line of credit may offer lower variable rates. With a line of credit, if you are late on a payment or exceed your credit limit, your interest rates will increase.

With such a wide range of financial options available to small business owners, it can be difficult to choose the right one. But, knowing the difference between two of the most common financing solutions can help paint a bigger picture to what you are really looking for. You want to make the best decisions so that you can make the money work for your business.


Six Mistakes That Can Disapprove Your Business Application

When it comes to business, there is a lot to manage – from finance to trade, literally everything. This is why many entrepreneurs look for a business loan, as it helps them with both expanding the business as well as upgrading it. But, it is not always that the business loan you apply for, is approved. There can be times when this loan goes unsanctioned for some reasons.

Many-a-times, people are unaware of the things that can get their loan disapproved. However, these reasons might seem small but can result in a huge loss. Here are six barriers that can prevent you from taking a business loan:

Poor credit score:

Credit score plays a very important role – right from applying for a loan to closing it. However, a credit score can make or break the loan game. In case if you have a good credit score, the chances of getting your loan approved are more as the process is quite similar. Besides, having a bad credit score can totally reverse the situation, as the chance of getting a business loan approved is quite low. An ideal credit score lies around 750 or above. So, having a good credit score is utmost important to get your loan approved.

Limited cash flow:

When approving your business loan, the bank will check how much cash flow you have at present. The cash flow is the first thing that a lender might note. However, this decides your repayment capacity. Therefore, before applying for a loan, you must see if you can afford the loan or not.

Lack of future planning:

It is very important to have a business plan and stick with it. Financial institutions want their borrowers to be organised, as this assures them that you will pay the loan on time. At times, small business lacks future planning. In order to get the loan, it is essential that the entrepreneur at least plans his future earnings.

Disorganisation:

When approaching the lender, it is essential to have all your important papers and documents required for business loan lined up properly. In case you end up submitting wrong documents to the lender, there are chances for disapproval. Besides, make sure to recheck the document and rearrange them before submitting it to the financial institution.

Expert advice:

When it comes to financial decisions, especially related to your business, you need to seek some expert advice before diving into it. Approaching your accountant can be of good help, especially if you have a small business. This is essential, as they will know what capital amount is good for you. Rather, as they are the ones handling your fiscal account, they can be the best one to advise you. Furthermore, this can avoid a disapproval.

Apathy:

Many entrepreneurs are approaching financial institutions on day-to-day basis for a business loan. Now, in this quest, you need to prove the lender why you are the appropriate candidate. Thus, it is important to show the lender your passion towards the business and your plans relating to it.

Now that you know, the reasons for a Business Loan disapproval, you can surely try to work on it. However, the above-mentioned things might seem too little at the start but can bring you a great loss, when it comes to business. However, before taking a business loan, you need to keep these things in mind and research well about it.


5 Tips For Remote Tech Support for a Small Business

You may be the CEO of a new business with a lot of requests from clients or you may be an IT professional at a small firm where new infrastructure is required. No matter what position you are on right now, you need advanced technology solutions. However, you may want to keep in mind that installing and maintaining new systems can pose a challenge. So, you have to be ready to deal with this challenge. One way is to hire a dedicated employee or outsource the tasks to a good team of professionals. Given below are a few tips that can be used to organize remote tech support.

Identifying the results

First of all, what you need to do is identify your desired results. It’s important to keep in mind that each small business has its own requirements as far as tech support is concerned. So, it’s a good idea to decide on what you want to achieve. Moreover, you may want to find out about the technical issues that you may encounter. For instance, your requirements may be different if your area gets regular power outages.

Your next step is to make a list of your main IT tasks and the desired results that you want to achieve. This will help you get a better idea of your needs and choose the right type of technical support.

Choosing the provider

It’s not a good idea to take this decision without thinking a lot. You should take your time to do the research and look for the right company. The provider should have good reputation and a support plan that won’t break the bank.

Considering in-house tech support

A dedicated IT staff can help a lot provided you take into account all the important factors, such as the company size, tech challenges, and your internal and external needs related to your customers.

Considering hybrid solutions is also a great idea where you can bring a professional to handle critical issues. For other projects, you can use a remote IT support team. For instance, you can use this team to take care of emergency issues.

Investing in good software

Your business may have more than one location. Your commitments may be time-sensitive and your deliverables may be complex. Your customers or clients may be diverse with needs that keep on changing.

To meet these needs, you need to buy a reliable remote app in order to offer support to each of your client. The same app can be used by your staff to get access to important data as needed.

Consulting IT pros

If your business experiences small issues on a route basis, you can get advice from the pros whose job is to fix those issues on a daily basis. For instance, you can head to tech support forums where many pros offer advice for free of charge to those who need it. You may be amazed to know that even complicated issues can be solved with simple tricks.


Making Best Use of E-Waste

Malaysia is one country where sales of electronic goods are on the rise. People from neighboring countries throng to Malaysia to buy fancy electronic goods, but this practice over the years has led to the formation of E-Wastes and stands as a threat to the living environment. Thanks to the e-waste facilities that have been keeping a check over the rise of e-waste.

Globalization has led to the vast development in various regions all over the world. As the population grows, the ways of making life simple also grow up gradually. In the verge of making life simple, someone somewhere would come up with some technologies or device. The best example of this fact would be portable fans in four-wheelers and portable night lamps. Nowadays we even get to see on the USB. But most of these devices and equipment come up with a shorter lifetime and they never last for even a year or in some cases months.

An average consumer would always end up putting it in the trash bin and these accounts for scrap. We tend to understand that these would actually decompose in due course of time, but they actually do not. Rather they get recycled and come to us again in the form of use and throw materials.

But recycling scrap is not a simple process. They go through a process. As handling e-wastes through uninformed channels could be hazardous to the environment and cause the release of CFC gases causing ozone layer depletion.

Sorting

The first thing is sorting out the devices and equipment separately. E-wastes could be any electronic device which as a television and that is as small as a computer chip or even a microprocessor. So the first step is sorting out all these manually.

Dismantling/Reassembling

While sorting involves separating different devices, dismantling involves reassembling the devices. Every device is made up of components like a motor, coil, battery, chip and a lot more. This is again an intensive process with manpower involved.

First Size Reduction Process

Dismantling could be impossible in certain cases i.e. if a component is inbuilt in the device. So these are pressed hard and shredded to pieces less than 2 inches in diameter. By the end of this process, they become finer e-waste pieces.

Second Size Reduction Process

Now, these finer e-waste pieces go through an automated shaking process on a conveyor belt. As these pieces are well spread, they are broken down even more to pieces. They also undergo a dust extraction process.

Over Band Magnetic Separation

Any metal or iron particles present in the e-waste pieces are removed in this process. These particles are of no use after the reduction process. Hence removing them becomes a necessity. They would sell as raw material to scrap seekers.

Metallic & Non-metallic Components Separation

Separating the metallic components such as copper, aluminum and brass leave only the non-metallic components such as fiber, plastic, glass… behind. So the segregated metallic components are also sold as raw materials to steel and metal manufacturers.

Water Separation

The final step involves a water wash to segregate all the non-metallic components such as fiber, plastic, glass… that are again sent to relevant manufacturers who would use to make new components out of it.

Regulatory Framework

Malaysia is among the very few countries that have come up with a legal framework to regulate e-waste management from generation to disposal. Currently, e-waste management is planned for six devices and they are television, refrigerator, washing machine, air conditioning unit, personal computer, and mobile phone.

In 2012 alone, the amount of e-waste generation in Malaysia was between 10 percent and 15 percent of the total generated scheduled waste. Products getting outdated in a very short span of time are considered as the reason why Malaysia is producing more amount of e-waste. Hence even the hazardous waste management programme implemented in 1989 was not effective to combat the same.


Expansion Pitfalls All Small Businesses Must Avoid

A great number of small business owners have a constant urge to expand. Of course, the mere idea of expanding and becoming a “big” business known to thousands and millions of people is fascinating. However, expansion is not all about finding a new office space and hiring new employees to fill the vacant seats.

There is much more to expansion than most small business owners realize. It is unfortunate that a larger population of these business owners is only focused on the benefits of expanding while completely omitting the challenges that entail business expansion. Let’s take a look at some of the most common challenges, concerns and considerations before you expand your small business.

Major Pitfalls to Avoid before Expanding a Small Business

  • Outdated Information of Market Conditions

Too often, the decision to expand taken by most small business owners is based on information that is many months old. The important thing to consider here is continuous market research. An idea that seemed like it will lead the market a few months ago might be an average offering today.

For example, you might have landed in the market with a unique product, and its sudden popularity might make you think you should expand as soon as possible. What you don’t realize is that the acceptance and popularity rate of your product can diminish with time. The big reason behind that is the competitors who can imitate anything that you have created.

It does not matter if you have patented the technology, method or the product itself before launching it. Your competitors will always find some way to imitate and emulate your products. A great example of this is Apple, the tech giant that patented the touchscreen technology. You can see there are more non-Apple touchscreen smartphones in the world today than Apple’s own iPhone.

  • Regional Limitations

When you are expanding your business into new territories, you must know them well. You cannot expect people to react to your offerings, marketing methods, advertising tactics in the same way everywhere. In fact, cultural considerations are an extremely important consideration when businesses are expanding.

You don’t have to be expanding to a completely new country to consider culture. There are many things that people in one state might love and people in another state completely hate.

These considerations have to be made based on the type of business you have. If your business has some cultural dependencies, you have to be very careful with where you are thinking of expanding your business operations.

  • Cash Flow Challenges

You need to be on top of your cash flow before you expand. Cash flow is important for any business, but it is essential when it comes time for expansion. It does not matter how much money you are expecting to come into the business after making the expansion move; it is going to require a lot of money upfront too.

This is the time when you have to stop thinking about the revenue and start focusing on your income. Your revenue does not tell you how feasible it is for you to expand your business. It is the money that you can use without affecting your current operations that matter in the expansion.

Look at your profits and see how big they are. If your profits are small, don’t just assume that things will be fine and you should just make a move. You don’t want to create a situation where not only you fail with expansion but affect your existing operations as well.

  • Technological Issues

The way modern businesses operate, technology goes wherever your business goes. Many small business owners think of expansion only regarding new office space, furniture, and new employees, but that’s not the case. Today’s businesses rely heavily on technologies, both hardware, and software. When your business expands, you have to support it with better hardware but what’s more important is the software side.

Unless you are using a cloud solution for your database and other internal tasks and activities, you will have to spend a lot of time in arranging the right system. Syncing information across multiple locations and managing bigger databases with more accounts and information can be a challenge in the beginning.

  • Overestimating Business Popularity

Some businesses that start with a unique idea and get attention from media fast are able to reap great benefits from sudden demand spikes. This situation often makes business owners feel that they should expand as soon as possible. What they don’t realize is that this is only the “trial” period for customers in their minds.

Even if they like your product, in the beginning, it does not mean they have put full trust in your offerings. A onetime purchase does not translate to loyal customers and repetitive purchases. You might have received a great response from customers when you started the business but wait for some time to know if your customers have started to repeat.

It is only the number of repeat customers that can tell you if your product/service has been a success. It could be a nightmare for you if you start getting negative reviews from your first customers as soon as you expand into new markets and locations. You could end up creating too much inventory that no one is willing to buy.

  • Underestimating Growth of Employees

While a lot of things get overestimated by new business owners before expansion, there are some things that they underestimate. Sometimes, business owners are not able to fully foresee their growth regarding employees.

They arrange new space to continue business operations in a new location without realizing that the growing number of employees will force them to expand their office space again. Not only is it inefficient but it could lead to a lot of hassle for the working employees if the expansion of office space takes place while they are working there.

Final Words

The most important thing to keep in mind when you have your own business, and you are considering expansion regarding business operations or product/service offerings, is patience. Always take your time before making a move because when you are a small business, you don’t have a lot of support to recover from huge financial losses like large enterprises do.


6 Advantages of Having Aluminium Shop Fronts

No one can question or doubt the durability of aluminium. When used as shop fronts, this material is proven to be best in every aspect.

Every store or shop would want to have the fronts, which are very rigid yet very tempting to approach.

Are you thinking of creating a never seen before experience for customers? Aluminium shop fronts are your preferred choice?

If yes, then look down below at small checklist that will help you jot down a few benefits of having them, outside your premises.

Credentials of Aluminium shop fronts

Environment friendly

Researchers have proved that aluminium is 100% recyclable and does not deteriorate in terms of quality even after it is reused, thus ensuring safer environment without compromising the surroundings.

Versatile

The aluminium is very tensile in nature and can be easily moulded into any shape or size without compromising the strength and durability of the material.

Which means it can be remodelled in any design or structure, which is very helpful for any business to position its image in terms of store fronts.

Easily updated

The aluminium fronts are very handy and easy to update. They can be revamped with fresh colours or finish on the spot with paints or spray paints.

The professionals can carve them according to the business changing trends or advancement in any venture by easily visiting the location.

Cost Friendly

The aluminium is a pocket-friendly choice, as it is present in abundance. Also, when hinged with glass walls, they can reduce heat inside the premises up to 60%. Leading to ambient temperature in the premises and reduction in electricity bills. Having aluminium front ensures management of cost from all levels.

Perfect choice for any premise

Whether opting for business or home, these fronts are very effective for any type of surroundings, as they come with customised options. They can be altered and prepared as per the suitability of any business or household needs. They are available in swing or sliding, electric or remote sensing. When added with grilles and portcullis shutters, they can become a great security concern for any household.

Strengthening material

The aluminium is very durable and a robust material, it was created in order to sustain the atrocious weather.

The material is sound in every term, during the rainy season it does not rust and during scorching heat, it doesn’t fade away.

These fronts can last for maximum 20 years and again can be recycled or reused.

From Grilles and portcullis shutters to perforated shutters, there are plenty of options to safeguard the aluminium storefronts with class and security.


Types of Custom Promotional Merchandise Ideal for Smaller Businesses

As a smaller business, you don’t have the unlimited budget of a large corporation when it comes to your custom promotional merchandise, which means you need to look for branded merchandise that is affordable and will work into your budget. Just because you are a smaller company, doesn’t mean you should ignore this amazing branding opportunity.

We have put a list of the top custom promotional merchandise options for the smaller business, that will work into your budget and provide clients with a branded item that they can use, boosting your brand visibility on a daily basis.

The first and probably the most popular of all the custom promotional merchandise that you can buy is T-Shirts. Ensure when you choose to brand t-shirts with your company logo that you choose a good quality garment, such as a polo shirt, which can be worn by men and women. Whether you are getting your team to wear the t-shirts to promote your business wherever they go or you are looking for promotional t-shirts you can give or sell to your clients, never ever compromise on quality.

Another great opportunity for the smaller business is branded pens. Everyone uses pens and they are cheap. You can buy a high volume of pens branded with your logo at a price that works into your budget and you can use them in-house and hand them out to clients, so that your company name is being seen throughout the day every day.

Further you may want to look at coffee mugs. Almost everyone has their own coffee mug at the office and drinks at least one cup of coffee while at work. The benefit of these mugs is that they are branded with your company name and logo, along with any other important information you want to put on them, what this means is every sip of coffee or tea your client takes, your name is seen and remembered, not only by them but the others in the office.

Key chains are another great branding opportunity when looking for affordable custom promotional merchandise. Have some key chains printed with your company name, logo, address and phone number. Clients can use the key chain on their keys and in the event they are lost, hopefully someone has contacted your company or dropped them off. In addition to branding these are a great opportunity to add a bit of added value to your service.

If you have a store, then you definitely want to look at reusable bags that your clients can take away from your store and use time and time again when they do their basic shopping. The great thing with reusable bags is that your clients can use them for anything and at any time and what that means is your company name is being seen by a variety of people every time your client leaves their home with your bag in hand.

If you are on a very tight budget, then take a look at lanyards. Lanyards hang around your neck, with your branding of course, but the benefit is that clients can use them to hang their access card for the office or even their keys to reduce the risk of losing them. They can be used for all types of applications, boosting your brand in the process.

Other options can include the credit card wallet, because these days with the number of credit cards, debit cards and loyalty cards you receive, they cannot all fit into your wallet easily. The credit card wallet can free up your clients purse or wallet, enabling them to keep all their cards in one handy place.

Brandz is a United Kingdom based company specializing in promotional products. This well-established company provides a complete turnkey service from the initial stages through to completion. They provide their customers with an experienced team who focus on helping their customers improve their branding with a range of promotional products to meet their requirements and marketing budget. Brandz offers a twenty four hour service, the highest quality products and affordable prices. Samples are available on request to help their customers identify the best promotional products to choose from based on the extensive range available on their easy to use and secure website.


Small Business Success – The Top 5 Surprising Reasons Most Businesses Fail And How To Avoid Them

There is no agreement among experts on the percentages of businesses that fail. Recently, Forbes estimated that 80% of companies fail, while Fortune claims it is closer to 90%. According to the Small Business Administration (SBA), about 50% fail within the first year. Of those that survive, the SBA goes on to tell us, only about 66% survive the second year.

Whatever the number indeed is, most small businesses do not survive the first couple of years. Why is the survival rate so low?

In starting many businesses myself and working with small businesses owners as clients, I’ve come across five surprising reasons why small business owners struggle and fail. In this article, I’ll point out these reasons, and by knowing them, you can avoid these pitfalls.

Reason #1 – Don’t know what product they are selling.

It is hard to believe that most business owners do not understand what product or service they are selling. They say “People come to me to buy flowers,” “I’m offering insurance,” or “I sell cupcakes.” But the truth is, they are not selling a product or a service, they are selling a feeling or emotion.

Buying habits are based on feeling and emotions and are only justified by the use of logic. Let that sink in. People buy based on feeling and emotions and then defend it with logic.

Let’s say you have a flower shop. People can buy flowers from many different sources these days. Supermarkets have flowers as do some convenience stores. Why should they buy from you?

What feelings or emotions can you promote that will set you up for success with your business?

Reason #2 – Don’t know who is their ideal customer

Many business owners will say that they don’t care who their customers are. Just as long as they have customers, they are happy. They just want to have customers.

The truth is it is essential for you to know who your ideal customers are, and there are many benefits for this. When you work with your perfect customer, you do your best work because you enjoy working with them. You will be more inspired and fulfilled by what you do. You will connect with your customer on a deeper level, and they will more likely recommend you to others.

So, who is your ideal customer?

Reason #3 – Don’t know what makes them unique.

I come across many business people who believe that they will be successful just because they open their doors, have a website, or hang a sign up that says they are open for business. They think that the product they have will sell itself. Sometimes this can happen. However, it is an infrequent occurrence.

In this increasingly confusing world, information and products are continually bombarding your customers from all sides, and you need to stand alone to stand out. To do this, you need to be unique from all the other businesses out there doing the same thing you are. By being unique, your customer will recognize you and come looking for you.

What is it that makes you unique in the market?

Reason #4 – Don’t know how to promote the business.

When a business does not know what product they are selling, what makes them unique, and who their ideal customer is, they have a difficult time promoting their business. If you are trying to please and attract everyone, your message is too broad to appeal to anyone, and you waste a lot of time and effort with your marketing.

If a business is clear on what and who it is, promotion is simpler and more straightforward. Advertising becomes more targeted, and because of this, its success rate is higher.

In light of this, how can you now promote your business?

Reason #5 – Don’t know their end goal.

So what game are you playing? Many of the businesses I come across answer this question by saying they want to be successful. But what does successful mean? The answer is different for everyone. A company that does not know what their end goal of being in business is, they do not have a direction in which to work towards, and because of this they flounder around and never achieves their goals.

Knowing what your end goal is to provide you with a direction in which to work. Is your end goal to eventually sell your business for a profit? Or maybe it is to provide a comfortable life for yourself and your family? But understand if it is the latter, what does comfortable mean to you? What salary do you want to earn? Or is it that you want to spend more time with your family? Knowing the answers to these questions gives you a direction and a goal.

So what is your end goal?

Do you want to transform your business and have all that your heart desires without all the stress and setbacks you’re currently experiencing? 

To be able to do this, you’ll need to get clear on what you want, set goals and achieve them. Go to [http://www.lojope.com] to find tools, articles, and the support you need.

The quickest way to achieve your goals is not to attempt them by yourself. Even if you don’t hire me as your coach, hire a coach, all the high achievers do it. If you don’t hire a coach, at least work with a trusted friend as the path doesn’t have to be long and arduous, especially if you have someone along for the ride. 


Mobile Business Apps

Mobile apps for small business owners is becoming more common as smaller businesses have found apps to be one of the main cornerstones for marketing and for branding their business.

In the past, apps were only available to “large” companies due to the high costs involved in developing a custom app. App developers spent many hours designing and coding the apps to the exact specifications for the company which lead to the extremely high price tag. But, as it has pretty much played out in the past with other automations, technology has caught up with the trend and we now have made apps that are more affordable for the medium to small business owners.

Look at your smartphone right now. Every one of those apps that you see on your screen was developed for a specific reason. To check your email, local weather reports, social media, work calendar… etc. Then mobile apps for business marketing came into existence and the whole world of marketing exploded. Now businesses can buy, sell, trade… or just about any transaction you can think of that you could do in person you can now do on your smart phone. Business marketers had developers create mobile apps for their business to take advantage of this new marketing strata.

However, here’s what’s refreshing about a mobile business app. It can be referred to as an “electronic business card”. It is always in front of a businesses customers. As the smartphone user scrolls through the apps and they have your app for your business they will see it multiple times a day. A business can only grow with that kind of exposure.

Here is a great example of a mobile business app operating. A customer, we’ll call him John, who had downloaded the app from a local pizza place, places a pizza order from the app for a little gathering of friends at his house. John knows they make great pizza and sure enough one of his friends wants to know the name of the place where he got the pizza because it is NOT a major chain. John says “here’s the name of the pizza place and you can download their app at the app store”.

Word of mouth is the best advertising money cannot buy. That pizza business picks up another customer they would normally not get. AND, when John’s friend downloads the app, the pizza place is on his phone and he will see multiple times during the day or night.